About Us
Crispy Chicky is a popular fast food chain specialising in delicious fried chicken. With three branches in Dubai, Sharjah and Ajman, UAE. We are committed to delivering exceptional taste and quality to our customers of all age groups and nationalities. Our secret recipe of herbs and spices ensures a unique and unforgettable flavour experience which brings joy to every face .Crispy Chicky aims to expand throughout the UAE and become a beloved
brand in the Gulf region, offering excellent taste, quality food, and a memorable experience.
A passion for delicious fast food and a desire to provide affordable meals
via shared meals led to the founding of Crispy Chicky. We set out to build
a brand that embraces variety, community, and love for delicious food by
drawing inspiration from well-established fast-food chains around the
globe. Due to our dedication to quality and taste, we are able to present a
variety of yummy meals that satisfy craves and leave an excellent
impression.
With an unwavering commitment to excellence, we strive to serve nothing short of the highest quality food that not only satisfies the palate but also brings the best taste in every bite.
Our vision is to make Crispy Chicky a household name.
By appealing to people of all ages, ethnicity, and occupations, Crispy Chicky hopes to engage a varied target audience. We want to create a warm atmosphere that appeals to everyone looking for delicious chicken selections, including families, students, personnel, and professionals. In the United Arab Emirates, Crispy Chicky serves to a wide range of customers, with an emphasis on the bustling cities of Dubai, Sharjah & Ajman .
Brand Personality
We work hard to make our customers feel welcome and comfortable, giving them a sense of belonging to the Crispy Chicky family.
In order to provide distinctive and intriguing menu selections,we are always experimenting with new offers, products and ingredients.
Our clients can rely on us to constantly deliver tasty fried chicken and top-notch service.
Brand Personality
We work hard to make our customers feel welcome and comfortable, giving them a sense of belonging to the Crispy Chicky family.
In order to provide distinctive and intriguing menu selections,we are always experimenting with new offers, products and ingredients.
Our clients can rely on us to constantly deliver tasty fried chicken and top-notch service.
Product Innovation
To meet the varied tastes and preferences of customers in the UAE, CrispyChicky places a strong emphasis on ongoing product innovation. They add fresh timely deals, and seasonal specialities to keep their menu interesting and varied
Integrated Marketing Communications
Crispy Chicky has a thorough marketing communications plan to successfully connect with its target market. This entails a combination of social media campaigns, outdoor billboards, advertising videos in and outside public places like malls, and strategic alliances with well-known influencers or nearby events.
Localized Marketing
CrispyChicky understands the value of customizing its marketing strategy to the regional market. In order to connect with the local populace, they include aspects of UAE culture, language, and traditions in their marketing campaigns.
Digital Engagement
To engage with customers and build a strong online presence, we regularly communicate with our audience through social media platforms, run online competitions, and provide special digital incentives, Also tie up with food aggregators in the region such as Talabat / Zomato / Smiles / Careem..etc .
Customer experience
We prioritize providing courteous and effective customer service, keeping our counters spotless and welcoming.
tone of Voice
Our tone of voice is friendly, approachable, and conversational.We aim to engage with our customers in a casual yet professional manner, reflecting our commitment to providing a relaxed and enjoyable meals.
Menu Offerings
The Crispy Chicky menu offers a wide variety of options to cater to different taste preferences. Our menu includes signature crispy fried chicken meals,
burgers, wraps, coleslaw, fries, sides, and beverages. We also offer a choice of our signature sauces that adds a spicy, flavour to your taste buds. We take pride in our ability to customise meals to suit individual preferences, party orders or specific request ensuring that every customer can find something they love.
